Art direction and creative direction

With over 11 years of global experience across the UK, India, USA and Canada, I understand the digital business. A passionate and positive team lead, I thrive on breaking down complexity and creating strategic, concept-driven interactive solutions, whether I’m leading the development of an e-commerce experience for Citi from IA to QA, brainstorming for a Sears iAd, or working on brand development for Hilton Worldwide.

My work blends a thorough understanding of insight, brand, design, user experience and business. The result? Examples include a brand extension that inspired wider redesigns for Citi, and a campaign for Hyatt with 16m+ total impressions, plus 500k+ visitors driven to the microsite, 180k+ site registrations with 50% return visits, 165k+ opt-ins to receive emails from Hyatt and 50k+ votes.

A natural leader, I bring people together to solve problems and bring ideas to life, guiding creative teams through every stage from briefing to brainstorming, concept development to execution, development and QA. I have led 10+ member teams of designers, copywriters and IAs, and run creative intern programs. The client relationships I develop are built on trust, collaboration, and result in clients such as Hyatt being proud to enter our work into the hospitality Adrian Awards.